DEEP LINKING IN SMS MARKETING: HOW IT WORKS AND WHY IT’S AWESOME
DEEP LINKING IN SMS MARKETING : HOW It Works And Why It's Awesome What is Deep Linking? Deep Linking connects a unique URL for searching a specific page in a mobile website or a mobile app. The user experiences seamless linking to the relevant content. When the user preloads a specific app and interacts with the ad, it leads to a specific page. For example, a user searches for a new shoe in his mobile browser. When the user clicks on the ad it, it leads to the product page, not the home page. Deep linking can be used in several ways such as email, notifications, social media and SMS. Deferred deep linking, contextual deep linking and standard deep linking are the few types of mobile deep linking. Standard deep linking: It directs the user to a particular page of your app. If the app is not installed in the user device, then an error page will be displayed. Deferred deep linking: If the app is installed in the user device, then the deferred deep links wi...